The name Hilde comes from my Oma (grandmother). Her birth name was ‘Hildegard’, but everyone simply called her Hilde. For 57 years, she shared a life in love with my Opa (grandfather) Horst. I spent many childhood summers with them, where Oma Hilde tought me how to tend the garden, care for flowers and host a good party or two. It’s through these lasting memories, that I have chosen to name my business after her – ‘Hilde’.


My name is Anne Ladegast-Chiu. 

I grew up in the German countryside by the sea and in 2013 moved from Berlin to London for love. I am married to a wonderful man with whom I love to escape into nature and go on far away road trips with. After over a decade working as a creative producer and project manager within the media industry, I have combined both my passions and natural talents in what is now Hilde. My inspiration lies in the simple things – nature, words and colours.

I love stories with a passion and embrace the virtues of kindness and diversity.



Love My Dress

Once Wed

The Wedding Collective

Rock My Wedding

100 Layer Cake

Hello May

Tatlers Wedding Guide 2018

International Wedding Trend Report 2018

Wedding Academy Global




@hilde.stories on Instagram